• WILL WAPSHOTT

  • Marketing Lead, Customer & Private @ PWC

     

    Digital is driving transformation across industries and geographies, helping companies engage more effectively with customers and tap into new sources of revenue.

     

    I help ambitious, future-facing enterprises evolve their digital operations (across design, marketing, content & commerce) enabling the production and delivery of more useful, delightful employee and customer experiences.

  • Brands

    My clients, past and present.

  • Agencies

    My employers, past and present.

    Marketing Lead, Customer & Private

    PwC

    London, November 2018

     

    From MBAs to Masters of Fine Arts to Masters of Computer Science, from industry experts to experience designers and technologists, we are a community of people around the world with different backgrounds who collaborate on business problems of the future.

     

    We help companies break old habits and rethink outdated mindsets to help them truly transform.

     

    My core capabilities include:

    - Digital Strategy & Innovation
    - Product/Service Design & Enterprise Architecture
    - Digital Marketing & Customer Experience
    - Project Management & Agile Delivery
    - Omni-channel Campaign Management
    - End-to-end Digital Transformation

    Digital Consultant

    Accenture

    London, April 2015

     

    Accenture Digital is one of the largest end-to-end providers of digital transformation capabilities in the world, bringing digital capabilities to clients that deliver transformation @speed and @scale.

     

    Accenture Interactive help businesses, organizations, and governments redefine how they serve connected customers and operate their connected enterprises. They offer complete, integrated digital business and technology services — digital marketing, mobility and analytics — to deliver tangible results across real and virtual worlds.

     

    - World's No.1 Digital Agency ( Econsultancy’s Top 100 Digital Agencies 2017 )
    - World's Largest & Fastest Growing Digital Agency (AdAge's Agency Report 2017 )
    - World's Leading CRM & Customer Experience Specialist ( Gartner Magic Quadrant)

    - World's Largest Digital Agency (Ad Age’s Annual Agency Report 2016)

    - Leading in 12 Gartner Magic Quadrants and Forrester Waves for digital marketing

    Account Manager, McDonald's

    Razorfish
    London, 2014 to 2015

     
    Part of Publicis Groupe, Razorfish is the world's largest interactive agency.
     
    Placed at the intersection of creativity, media and technology, they create experiences that build businesses. 
     
    Find out more in Campaign's 'Inside Razorfish' special here.
     
    Awards:
     
    Global Agency of the Year at 2014 Smarties™ Awards
     
    Legends are made, not born. Razorfish aimed to prove the burger's legendary credentials by making it the star of an epic stunt in an amazing, one-of-a-kind feat that would make it a true cult hero. The stunt lives as a linear video on YouTube as well as an interactive video on McDonalds.co.uk, where you can direct your own cut by changing the camera angles and controlling the speed.
     
    McDonald’s ‘Great Tastes of America’ celebrates the birthplace of the hamburger with five new American-themed burgers. Our online experience inspires you to try them, allowing you to create your own soundtracks, layering base tracks, drum loops, effects and iconic sounds from Chicago, Nevada, Texas, New York and Memphis.

    Senior Account Executive, McDonald's

    Razorfish
    London, 2013 to 2014

    A pioneer of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media. 

    Account Executive, Coca-Cola

    Zone
    London, 2012 - 2013 (1 year 8 months)

    A full-service digital agency that helps brands thrive in a digital world.
     

    Marketing Co-ordinator

    Albion
    London, 2012 (6 months)

    A creative agency for clients who want to create game-changing businesses, brands and communications.
  • The Assembly

    London, September 2011 – October 2011
    Deliver communications solutions by inviting an extended family of famous creative, strategy and production talent to work alongside the core Agency teams. This means every brief, every client and every budget gets a tailored solution.

    Grey Group

    London, August 2011 – September 2011
    A creative agency with advertising, digital, social, shopper, activation & production all under one roof.

    Mccann Erickson

    London, June 2011 – July 2011
    McCann London is part of the McCann Worldgroup, with agencies in 160 cities in 111 countries. They are a global communications network offering expertise in Public Relations, Brand Identity, Relationship Marketing, Events and Promotions, Media Services and Advertising.

    Cason Nightingale

    New York, August 2009 – August 2009 & July 2010 – August 2010
    New York based creative communications agency.

    MediaOcean

    New York, July 2008 – August 2008
    Donovan Data Systems develops and provides advertising software and computing services for advertising agencies, media owners, advertisers, broadcast sales organizations and television networks.

    The Charlie Rose Show

    New York, July 2007 – August 2007
    National U.S. current affairs television program

    Brown Lloyd James

    New York, July 2006 – August 2006
    Global, independent public relations firm

    Abercrombie & Fitch

    New York, July 2003 – August 2006
    Retail, 5th Avenue flagship store, New York
     

    Time Out

    New York, July 2005 – August 2005
    Publishing. New York City's obsessive and comprehensive guide to impulsive entertainment.
  • Recent Activity

  • Not For Profit

    Projects I love working on in my spare time

    Digital Lead

    Since 1986, Save a Child has been giving deprived children in India a fresh chance through long-term sponsorship. I designed and maintain our website, as well as providing advice on digital strategy.

    Designed & Maintain Website

    No trip to India is too big or too small for Louise Nicholson’s dedicated help. I designed and maintain her website, manage her CRM and provide advice on digital strategy.

    Designed & Maintain Website

    Nicholas Wapshott, my dad, brilliantly describes how a weird "non-interventionist" alliance of right-wingers, pacifists, and Stalinists stymied American involvement in the war against Nazi Germany, and how President Franklin Delano Roosevelt fatefully outfoxed them all.

  • B e y o n d   W o r k

  • ---- About Me ----

    Infancy
    I'm a Londoner. Born in Islington. Schooled in Hampstead.
     
    Boyhood
    Family moved to New York.
    Boarded at Winchester College in Hampshire.

    - A-levels in English, History, Economics, Fine Art

    - Art Travel Scholarship

    - Played the violin for 10 years

    - Sports obsessive

     

    Young Adulthood

    University of Edinburgh - MA in History (2:1)

    - Head of award-winning Consumer Sector of Edinburgh University Trading & Investment Co.

    - Dissertation inquired: “To what degree was there a “creative revolution” in advertising during the 1960s?”
    - Football
     
    Constants
    Arsenal fan.
    Fascination with words, their derivations and applications.
    Joy in creating - from Lego in the living room, to goals on the football pitch.
    Culture vulture.

     

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